Our world is more connected than ever before. We are exposed to diversity. We see what’s beyond our community. We meet people with different backgrounds and different views. Today, there are many social movements that promote openness and acceptance in almost every part of the world. When I saw Heineken’s campaign called Worlds Apart. I felt that there’s no better time for Heineken to deliver this issue! The film has cleverly represented the company’s values and shined the light on the sensitive social issue.
The social experiment, documented in a film, required 6 strangers who had opposing beliefs on different topics to work in pairs to complete a challenge.
A black feminist female and a white conservative male who views feminism as “man hating”. An environmental activist and another man who thought there are more serious problems to worry about than climate change. A transgender woman and a man who believes transgenderism is “wrong”.
Each person didn’t know anything about each other. Immediately they were given the first task which was an Icebreaker: building a furniture together. After they got to sit down on chairs that they built. The second part was Q&A, where they get to ask each other questions like:
- Describe yourself in 5 adjectives.
6 people said they were dedicated, lucky, frustrated, offensive, solemn, ambitious, etc. I think this is a good summary when describing who you are.
- What do we have in common?
This is where I started to see the shift in atmosphere in the film. Everybody was loosened up, their faces lit up when they talked about their similarities. Some said they both were outspoken. Some showed his admiration when he learned the other person was an ex-military.
The next part of this challenge is called Bridge Building. They continued to build the furniture that happened to be a bar. We could see that everyone was more helpful and polite in this process. There were smile and laughter because their personal walls had already been taken down.
Once the participants had completed the challenges, Heineken beer were offered as the last part of the challenge. The Bridge Building stage was where everyone was invited to view short clips. The short clips revealed their opposing opinions. They were very surprised that they had completely different views on each topics.
They looked at each other awkwardly. The man explained to the transgender woman that he was brought up to view the world as black and white. “But life isn’t black and white,” he admitted. The transgender woman said, “I’m just me”.
The Decision Making stage gave them the option to either walk away or stay and discuss their differences over beer. They all find reason to stay. Two participants even said, “I’d like to work with you again!”. I encourage you to watch this short film. It has taught us that even though we are from different backgrounds who view the world differently, we all can find common ground. Let us be more open to life. Open your world.
Heineken | Worlds Apart | #OpenYourWorld